TrendSpotter Consulting has spent the last 20 years working for food & beverage, foodservice and market research firms getting to the heart of the consumer. They are able to engage the services of individuals with specific types of expertise as required for each project such as sales, operations, learning and training, statistics, etc.
Principal of TrendSpotter, Marion Chan, had a clear vision in mind of how she wanted the logo to look and it depicted binoculars and neon green. With that goal in mind, several designs were created to give this progressive company a logo mark that would stand out. Since the binoculars and the green was something that the client wanted to keep, adding the blue and gradient gave the logo mark depth and interest point to look at. Couple that with the modern typography, the logo was ready for the corporate world.