Founded in 2009 by fitness and nutrition gurus – Rachel and Kevin, RK Fitness offers one-on-one personal training as well as online training program for those on the go. Both Rachel and Kevin bring vast knowledge and working experience to their unique training and online programs. Their work experience varying from working in several large chain fitness centres to years of one-on-one personal training and nutritional coaching.
When Rachel first approached me to design her website, it was apparent right away she would be a great client to work with. As Rachel knew her target market well and also willingly trusted me to execute a design that would cater to her unique clients. Their clients varied, whether it’s a bride looking to lose the last 10 pounds or training someone for a bodybuilding competition. Various clients with unique needs meant that it was important to identify each type of client and create a call to action specifically for them. I was excited to tackle their challenge and create a design that would showcase their modern business while offering effective solutions.
We were able to accomplish the challenges by creating a landing page that will funnel each type of client to the appropriate page that will drive the sales. Rachel and Kevin also chose to get Studio Headshots done to compliment their website design. Their images presented upfront with magazine-like styling creates a bespoke experience that attracts their niche target market while honing in on their unique services and call to action.