Rhyno Equity Group was founded in January 2012 by a group of business professionals passionate about building a formidable company that could stand the test of time. Their company name, inspired by the powerful rhino (short for rhinoceros), stands for a strong, willful and visionary company that always thinks progressive. Rhyno’s business networks constantly provide top companies looking to sell or expand, creating a broad view of potential business acquisitions and strategic partnerships.
Being an energetic and ethical company with integrity being an important factor, the right colours and design had to be selected to mirror the company missions and goals. The Rhyno body silhouette was chosen instead of the head or a detailed drawing, so it brings attention to the idea of the animal rather than the animal itself, therefore what the animal stands for. The modern geometrical shapes create a fresh and current look. The green hues evokes the key emotions that Rhyno stands for: Integrity, Innovative and Energetic.