The hair salon industry is a highly competitive market and finding new ways to differentiate from competitors is always a challenge. Curls & Pearls hair salon manages to stand out with ease thanks to their unique hands-on care for their customers as well being one of the few hair salons that offers unique hair accessories, available right at the salon.
When salon owner, Elif, approached me to help brand for her first business, it was a discovery process to work through the challenge to create a unique “it” factor. I understood that Elif admired classic styles and wanted a name that would evoke that emotions in her customers, yet she also wanted something “feminine and playful” that will entice the female audience. With this in mind we set to brainstorm business name ideas . We finally came up with the name Curls & Pearls which beautifully plays up the lends its timeless appeal from “pearls” coupled with the indication of hair-do’s (curls).
Equipped with a memorable name while offering great hair accessories to go with their beautiful hairdo’s, Curls & Pearls is currently gaining new customers, increased customer loyalty and better word-of-mouth referrals.