Component Bed is a one-of-a-kind bed and the first of its kind. This bed offers three of the industry’s most popular sleep surfaces all in one bed. Water, Pocket Coil and Memory Foam allow you to easily transform your entire sleep surface any night. With such versatility, The Component Bed needed a strong brand to match it’s unique product.
The composition of the logo contains the components offered within this unique bed, and the animated version of the logo helps illustrate that the Component Bed is interchangeable and ever changing. The colours chosen were hues of blue and purple that represent the serenity of sleep, clouds and luxury that it offers to its customers.
From full colour illustrative catalogues to brochures, product packaging, B2B marketing kit to several other marketing collaterals created to match the brand and create a cohesive look for easy brand recognition.