Design Package Process

At Sin-Design & Photography, I partner with creative entrepreneurs who are invested in streamlining their business’s mission and visual identity. By combining your ideas, your passion and your business along with my creative expertise, we can shape an effective message that speaks directly to your target audience. Since I’m an individually run studio, I believe in working closely with each of my clients and creating long-term relationships.

Our goal while working together, is to establish a collaborative working environment that utilizes open and honest communication so that you are informed and included, every step of the way. To help illustrate what it’s like to work with me, I’ve outlined the design process below. The followings steps are condensed and by no means the exhaustive list of steps.

DESIGN PROJECT

INITIATION PROCESS

1

Our First Contact

Like any relationship, it all starts with a first date to make sure the sparks fly! After you fill out the initial inquiry form, we will set up a phone or skype chat. We will discuss your business, vision and goals for your design project, as well as allowing you to ask me any questions you may have. This step gives us both a chance to get to know one another and ensure we are a good fit.

2

The Paperwork

Sin-Design Branding ContractIf the stars are aligned and we are a good fit, the next step is to Reserve your Project Start date. Reserving your spot ensures that the time is kept free for me to work on your project as well ample time for you to gather thoughts and ideas for your project so that by the time the start date rolls around we can get a jump start on your project. To reserve your start date, a mutual agreement needs to be signed as well as the initial deposit is due. I will send you the detailed quote along with a contract. If the quote is approved by you, you'll then review the contract attached and sign digitally to accept the quote and contract. I then kindly ask you to complete the initial deposit payment to reserve your spot in my queue. Accepted payment methods are Cash, Credit Card and Email Money Transfer. Based on the project total payment plans may be available, please inquire for details.

3

Your Project Page

Once the initial deposit payment has been paid and the contract signed, I will send over a private link for your ‘Project Page’, a permanent webpage dedicated to your Project. In this page you will see a detailed action plan for your project and will include the entire process from start to finish, links to design mockups, final files, etc. I will also list specific action plans and deadlines for ‘your homework’ due (questionnaires, branding details, website content, etc). By creating a detailed plan and schedule, it will allow us both to stay on schedule to launch your entire project on time.

If you chose a Branding or All-in-One Package continue on to second section. If you chose a Website Package, skip the next and go to last section.

1

Our First Contact

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2

The Project

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Sin-Design Branding Contract

3

Your Inspiration & Homework

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4

Designs & Revisions

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5

Your Brand Launch

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Sin-Design Branding

BRAND DESIGN

DESIGN PROCESS

4

Your Homework (Your Inspiration)

Since there may be some wait time between this step and the next, I give you homework to prepare for our upcoming project. I will send you the detailed branding questionnaire for you to answer to ensure we are on the same page prior to your project start date. This questionnaire will provide me valuable information as I move throughout your brand process. I also ask you to create a Pinterest board for me, full of branding inspiration (colours, patterns, outfits, interiors, etc.) Like a kid in a candy store, this is where I want you to have some fun and show me examples of what you like or inspire for your project.

5

Brand Design & Revisions

Sin-Design Brand Design PackageOnce I study your branding questionnaire I will put together your color palette and inspiration board to make sure I am heading in the right direction. Once you approve it, within 10 business days, you will receive your first logo mockups to review. You are given the chance to perfect up to 2 times to make sure you love it. Once the logo is finalized I will pull together the full branding board within 5 business days so you can see the entire design come together with all of the complete elements (logo variation, typography, colors, patterns, etc).

6

Design Marketing Collaterals

Once the branding board is completed and approved by you I start prepping the final files for you. At this point I now take your new brand and continue it throughout your print and social page design (business card, letterhead/invoice, notecards and envelopes, stamp or stickers, facebook and twitter page designs) to complete your seemless new look.

7

Brand Launch

Lastly, I will send you the final invoice for the remaining amount due. Once full payment is made I will upload all the logo and print files in your project page for easy access at any time. If you purchased only the Brand Design package the project ends here. If you purchased the All-in-One package, the process continues to Web Design (see below).

6

Website Content & Planning

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Sin-Design - Website Planning

7

Website Design

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8

Your Feedback

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9

Design to Code

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Sin-Design Website Package

10

Your Website Launch

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WEB DESIGN

CONTINUED PROCESS

8

Website Content & Planning

Sin-Design - Website PlanningSince no website can start without some semblance of layout plan and content, I will send you the website questionnaire for you to answer to ensure we are on the same page prior to your project start date. This questionnaire will provide valuable information for me as I move through your website design and development. I will also need the content for the website (professional writing service is available if you don’t want to write your own content). This may seem like a step we can skip now and get back to later once the website is designed however often times not having content upfront means lack of direction (for both of us) and also a poorly designed website. Web content helps shape the website design, layout and have purpose.

9

Website Layout (Wireframe)

If your brand style has been established with a Brand Design - I start the website using that style guide. Once we have established your business brand style I will start designing the website mockup. Meanwhile I will put up a ‘coming soon’ page on your site as a complimentary service. Before getting started on design mockups, I will make sure you have finalized all of your web content so I am able to design your site with all appropriate information (text content, titles, images, etc). Within 5-10 business days I will provide you with designs mockup of 2 pages (main homepage and an interior page) for your review.

10

Design & Revisions

If your brand style guide has been established with a Brand Design package, I start on the website design mockup using that style guide. If you do not have a brand style guide, your logo will be used as a guide instead, although it may be limiting. Within 5-7 business days I will provide you with designs mockup of 2 pages (main homepage and an interior page) for your review. Since the website is such an important part of your business I want to make sure you absolutely love design and are comfortable moving forward. I welcome you to schedule a chat with me to go through the website design and allow for you to ask any questions and have the opportunity to make any necessary changes (up to 2 revisions). I will also be able to explain the functionality of the site as well as discuss in detail the remaining pages on your site (gallery, services, contact form, etc).

11

Design to Code

Sin-Design Website PackageAfter design mockup is finalized I start developing code to customize the website to match the mockup. I will also design your interior pages. (2-3 weeks). Once the site is finalized and the interior page content has been implemented I will send over a link to the password protected pages for your review. You receive up to one full revision on the content and opportunity to make small changes that I may have missed. Then the remainder of the invoice for the final payment is due. I will also schedule our final chat, for the one hour website tutorial so you can learn to maintain your site on your own.

12

Your Website Launch

Once the final payment has been made and the tutorial has been completed your site is ready to be launched! Once you are ready the ‘coming soon’ page will be disabled and your website will officially be launched to the public. Within the first week of your live site you have the opportunity to email me with any questions you may have in regards to the new site. Anything beyond that point will be billed separately. I offer website maintenance plans after your site is launched, please inquire for details. Please note that it is important to upkeep your website with necessary updates so a minimum of 3-4 month update is highly recommended. This is prevent your website from being vulnerable to outdated Wordpress version or plugins.


 
6

Website Content & Planning

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Sin-Design - Website Planning

7

Website Design

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8

Your Feedback

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9

Design to Code

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Sin-Design Website Package

10

Your Website Launch

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Each brand development project takes approximately 20 to 30 business days and full brand + web projects can take 3+ months.
All times are dependant on client response time, revisions, and my current booking schedule.

READY TO GET STARTED?

I am excited to learn about you & your business.
Get in touch to get the ball rolling and schedule your project!

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